A billboard stays in one place. A branded vehicle drives past your customers every day, parks outside their homes and waits at the same traffic lights.
Start with the basics: your logo, what you do and a phone number big enough to read from the next lane.
Keep the design clean. Bold colours and large text work better than crowded photos.
If you run more than one vehicle, keep the design the same across the fleet. People start recognising you after seeing it a few times.
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